Magazine Advert Analysis.
Language - The layout of this advert is similar to those of a stereotypical magazine advert layout. However, instead of the perfume being in the bottom right corner, the woman is holding it to her chest in the centre of the image. This suggests that it is something that you would not want to let go, which makes the perfume seem all the more valuable. Being in the centre of the page, draws the audience's attention to it straight away. The theme of the advert is young, feminine and angelic.
Institution and Ideology - The institution have chose to use innocence and purity as their main theme. The white of her dress and pink curtains that are cascading around her create an innocent, angelic aroma. The ideology behind this advert is that for a younger audience from 16 plus, the advert should be very feminine and pure.
Audience - As the audience is 16 plus, the institutions use of innocence and purity is suitable as they should be pure.
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