Semiotics / LIIAR analysis.
Denotation - the object itself.
Connotation - the meaning of the object.
LIIAR
Language - Media language is the codes and conventions that are used to convey a message. It helps the audience to understand : layout, design and the use of written language of photography and illustration. It is content, theme and purpose.
Ideology - A set of values and beliefs held in common by a group of people. Ideology allows people to understand the meanings of messages. Ideology depends on the individual's beliefs and attitudes.
Institution - The institution is the company that is in charge of the production, distribution and marketing of media texts. All institutions create different products and messages due to them having different ideologies. However, within the institution, people need to have the same ideologies.
Audience - The groups and individuals targeted by institutions and producers. They are the people that are influenced and persuaded to buy products.
Representation - Media constructs versions of people, places and events using images, sounds or words. Representation is the message that they want to give the audience by using different methods (e.g. images, sounds and words).
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